Vision/Vision Casting

“Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.” — Winston Churchill

“People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.” — Howard Schultz, Starbucks

“A key–perhaps the key–to leadership is the effective communication of a story.” — Howard Gardner in Leading Minds

“In classical times when Cicero had finished speaking, the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking, they said, ‘Let us march!’” — Adlai Stevenson

“A company’s size is usually in direct relationship to its vision. To grow a larger organization, you need a larger vision.” — Unknown

“There are those who look at things the way they are, and ask why… I dream of things that never were, and ask why not?” — Robert Kennedy

“I want to put a ding in the universe.” — Steve Jobs

“Apple was about 90 days from going bankrupt. It was much worse than I thought back then. I expected all the good people had left, but I found many of them still there, and I asked them, ‘Why are you still here?’ They said it was because they believed in Apple.” — Steve Jobs at All Things Digital 8

“The best leaders . . . almost without exception and at every level, are master users of stories and symbols.” — Tom Peters

“”As long as you’re going to be thinking anyway, think big.” – Donald Trump