Marketing/Sales

“It costs 500% more to acquire a new customer, than to keep the one you’ve got.” — Scott Hallman

“A recent study by the Direct Marketing Association found that customers who bought from two channels rather than one were 20 to 60 percent more valuable to a company over time. And customers who bought from three channels versus one were 60 to 125 percent more valuable over time.” – Michael Masterson and Ellen Triby, Changing the Channel

“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself” – Peter Drucker

“The fact is that 80% of your markets have not yet been approached by your sales people. No one has told them about you. Your business could be probably selling twice as much.” — Brian Tracy

“Timid salespeople have skinny children.” — Zig Ziglar

“If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.” — Jay Abraham

“Customers don’t always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren’t enjoying it. Once they tasted ours and experienced what we call “the third place”.. a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn’t know they had.” — Howard Schultz

“Business has only two functions – marketing and innovation.” — Peter Drucker

“Everyone is interested in what‘s new. Few people are interested in what‘s better.” — Al Ries and Jack Trout

“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like  a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” — David Ogilvy