“If you love your company and love what you do, you will serve your customers better—period!” — Tom Peters

“I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs’ commencement address at Stanford, 2005

“If you really look at the ones that end up being successful in the eyes of society and those that don’t, oftentimes it’s because the ones that are successful loved what they did so they persevered when it got really tough, and the ones that didn’t love it quit, because they’re sane, right? Who would want to put up with this stuff if you don’t love it.” – Steve Jobs

“I love what I do. I take great pride in what I do. And I can’t do something halfway, three-quarters, nine-tenths. If I’m going to do something, I go all the way.” – Tom Cruise

“To love what you do and feel that it matters…how could anything be more fun?” – Katherine Graham

“Throughout all my decades of helping people reach their goals, I found one common trait among the top 1%. They all LOVE what they do.” – Brian Tracy

“For no matter what we achieve, if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great life. But if we spend the vast majority of our time with people we love and respect – people we really enjoy being on the bus with and who will never disappoint us – then we will almost certainly have a great life, no matter where the bus goes. The people we interviewed from the good-to-great companies clearly loved what they did, largely because they loved who they did it with.” Jim Collins