“Design is the only thing that differentiates one product from another in the marketplace.” — Norio Ohga

“Design is the fundamental soul of a man-made creation.” — Steve Jobs

“Business people don’t need to understand designers better. Business people need to be designers.” — Roger Martin, Dean, Rotman Management School at the University of Toronto

“I don’t design clothes, I design dreams.” — Ralph Lauren

“Design is so critical it should be on the agenda of every meeting in every single department.” — Tom Peters